So you have seen products going viral and getting 1000’s of likes on their posts and 3x their revenue within a week, but to be honest, there is no direct way to go viral or engineer going viral but yes you can try marketing yourself every day, get in front of your and eventually you will go viral and strike gold.
Here are a few things that you can start doing:
- Make a content calendar and start putting out content every week, it can be x blogs, x free tools, x tweets, x LinkedIn posts, and feature videos about your product but this should be done consistently.
- Short form content has helped a lot of products go viral and quadruple revenue fast. Go to TikTok, analyze videos in your niche, and try to replicate them with a touch of your creativity, but understand it will take time. The hit rate here will be 1-3%. Only one video out of 50 will go viral but it will be worth it.
- Start reaching out to creators on Twitter, Insta,gram and YouTube. Ask them to try out the product and promote them if they like it. A lot of times creators pick products if they are posted by some other creators and you can get lucky.
Here’s a thread where David, the founder of Jenni ($3m+ ARR) explains his take on virality